Who Are We?
“Branza Dziecieca” is a Polish B2B magazine meant for toys and baby care products retailers and wholesalers, both traditional and web-based. We are the official media partner of Polish Toy Association, the only trade organization for producers, importers and distributors of toys and nursery products in Poland. We are also a member of Baby Care Magazines International, the association of European journals that significantly publish information on the baby care products and children clothing industry and market.
Size: A4 (210 x 297 mm)
Publishing cycle: 7 issues per year
— paid subscriptions
— Empik shops
— trade fairs and events
— free promotional send outs
— more than 90% of the readers are the owners of shops and wholesalers
— one copy is read by approx. 4 people
— in 51% of cases it goes to the managers, 53% to salespersons
— toys and games
— prams and child car seats
— products & accessories for infants
— children’s furniture and decor
— kids clothing and shoes
— selling tips
— business ideas
— legal regulations
— who is who
— decorator’s advice
— trade events reports
— market reviews
— unsafe products alerts
— consumer psychology
— kids marketing
Information For Advertisers
Why Advertise With Us?
Branza Dziecieca is a business-to-business publication distributed to marketing decision-makers and product-buyers across children’s articles industry. Their orders are normally larger and more frequent than those of individual clients.
Our Target Audience
Over 90% of our readership consists of retailers and wholesalers. More than one person normally reads a copy. 51% of copies reaches the managers and 53% the sales staff.
7 Reasons to Advertise
- Attractive Target. For producers, importers and distributors, every contractor is a new sales channel. “Branża Dziecięca” will make your contacts with wholesalers and retailers easier.
- Direct Impact. The prospect must see your offer to buy your products. So every issue of our magazine is sent contrywide, directly to shops and warehouses o ering toys and baby products.
- Good Company. The Polish Toy Association has chosen “Branża Dziecięca” as its official media partner. It is the testimony from the biggest and most respected companies on Polish market.
- Loyal Readers. The list of paid subscribers of “Branża Dziecięca” is longer and longer with every issue. at proves we are reliable for our readers – and a good choice for your advertisement.
- Regular Contacts. Repeat advertising builds your brand’s awareness. “Branża Dziecięca” is a bimonthly, so you can precisely plan your campaigns to get the best results.
- Appropriate Circulation. Our circulation (4000 copies) is suitable to the number of shops and warehouses o ering toys and baby products in Poland.
- Window to the World. As a member of Baby Care Magazines International, we provide foreign professional journalists with informations about Polish toy and baby care market.
Full page ad costs 1030 EUR. 1/2 page is 800 EUR. Non-EU customers should add 23% VAT to the price rates. Ad design (up to 2 corrections) is free of charge. Inserts and other non-standard ads based on separate calculations.
Ad size: as ordered plus 3 mm bleed around all adges
Graphic files: JPG, PDF, PSD or TIFF (CMYK, 300 dpi). We don’t accept Corel files, sorry.
Vector graphics must be in Adobe Illustrator files. Please convert all fonts to curves.
When in doubt, call: +48 509 824 248.
|Issue||Order by||Ready Adverts||Release date||Notes|
|1/2019||21.11.2018||28.11.2018||7.01.2019||Available at Spielwarenmesse in Nuremberg 2019|
|2/2019||11.01.2019||18.01.2019||20.02.2019||Distributed at Kids'Time in Kielce|
|3/2019||8.03.2019||15.03.2019||17.04.2019||Promote your toys before Children's Day|
|4/2019||30.04.2019||07.05.2019||12.06.2019||Last minute for Back to School|
|5/2019||12.07.2019||19.07.2019||21.08.2019||Available at Kind+Jugend in Cologne|
|6/2019||30.08.2019||6.09.2019||09.10.2019||Extra: Hottest Toys for Christmas 2019|
|7/2019||04.10.2019||11.10.2019||13.11.2019||The last edition before Christmas 2019|
|1/2020||22.11.2019||29.11.2019||08.01.2020||Distributed at Spielwarenmesse in Nuremberg 2020|
International Advertising Contact Person
tel. +48 509 824 248